What rights users have under the GDPR? Today we will talk about an important topic in digital marketing, the General Data Protection Regulation (GDPR). It is the strongest privacy and security law regarding the collection, the use and the storage of personal data from individuals who live in the European Union. Let’s see what rights the set up of GDPR provides to all users. Transparency and information First of all, users should be informed about the way their personal information is collected and the use of it. On a website, it could be a simple message mainly regarding the use of cookies, from what the user has to accept and give his consent. In addition to that, the user must be able to click on a link that redirects to the company’s private policy. He also has the right to manage the settings and choose what type of information he wants to give.  Users must be aware that they have the right to ask the nature and the goals of the data that the website will process. When yo...